JAY E. REHR
914-337-3744(H) / 212-790-2075(W)
Objective: To apply my
knowledge and experience in all areas of Single Copy Sales and Marketing with a
publisher that delivers to the consumer superior products supported by an
exceptional and talented staff.
Professional
Experience
Advance Magazine Group -
Responsibilities include:
manage budgets, manage newsstand print orders, and manage all aspects of
marketing and promotion. Work closely
with national distributor and major retailers. Prepare, issue, and analyze the
results of field assignments issued by the national distributor. Monitor single copy distribution of all
titles, report and correct withholding, coordinate the realignment of the
wholesaler and retailer network to insure proper allocation of copies.
Kable News Company -
Coordinate wholesaler
and retailer promotion programs. Work
with Kable News marketing staff and publisher management to insure all sales
opportunities have been recognized and successfully implemented.
Plan, coordinate and implement annual sales and management meeting. Attendees have included Chairman of the Board, officers of the company, sales and marketing managers and major client publishers, including their highest levels of management.
TAM COMMUNICATIONS -
Manager, Single Copy Sales
Developed and managed the strategies used in the single copy sales department of this fast growing, multi title, niche publishing company. Areas of management included budgets, print orders, and sales forecasting, direct to retail sales, planning and analysis.
Jay E. Rehr Page 2
TIMES MIRROR MAGAZINES,
Regional Market Manager, Single Copy Sales - 1986 to August 1993
Promoted to this position to manage the analysis and development of strategies and policies fourteen monthlies, a weekly newspaper and numerous yearbooks with total sales in excess of nine million copies annually.
Increased sales and efficiencies through direct contact with major chain buyers and wholesalers. Developed a comprehensive monthly reporting procedure to facilitate planning with finance, circulation and editorial departments. Enhanced management's high level of confidence in the Circulation Department and especially in the Single Copy Sales Division. Coordinated wholesaler and retailer promotion programs resulting in greater product visibility and increased sales.
Responsibilities included management
of marketing and distribution for the Northeast corridor including
Assistant Director, Single Copy Sales - 1980 to 1986
Hired to this position to design and develop publisher managed in-house Retail Display Allowance Program.
Designed and managed computer based Retail Display Allowance System leading to greater management control over contracting, payments, audits and budgeting. Developed highly successful telemarketing program aimed at "direct-to-retail" sales.
STERLING’S MAGAZINES, INC.,
Assistant Director, Marketing and Circulation - 1978 to 1980
Promoted to this position to establish and manage an in-house Retail Display Allowance Program. Assisted the Circulation Director in sales analyses and preparation of ABC Publisher Statements. Coordinated promotional incentives with major chain store buyers, magazine wholesalers and national distributor.
Circulation Assistant - 1976 to 1978
Hired to this position to audit national distributor's processing of returns. Uncovered discrepancies in wholesaler crediting and obtained large publisher credits.
EDUCATION
Dale Carnegie Course in Human Relations and Public Speaking
Courses in Magazine Publishing
Courses in Data Processing
Bachelor of Arts in Business Management
COMPUTER SKILLS
Microsoft Office XP Suite including Word, Excel, PowerPoint & Access
Lotus
WordPerfect 6.0
REFERENCES
Available upon request