Zaphoran@optonline.net

Summary of Qualifications

Strong working knowledge of all channels of distribution in the single copy sales industry. Plan and develop controlled and paid distribution strategies. Negotiate retail partnerships to set up mutual promotions. Develop market share reports to track category performance on newsstands.

Significant budgetary/revenue/cost management experience. Invoice tracking. Promotional P/L analysis to ensure maximum return on dollars spent. Oversee checkout-racking programs. Audit supervision of both ABC and BPA systems.

Negotiate contract terms with vendors to increase profitability.

Initiate web marketing for products.

Liaison with other company departments to ensure clear communication of corporate goals.

Professional Accomplishments

Ø Reorganized the entire distribution strategy for Gotham and Hamptons magazines to increase exposure while saving 25% over yearly costs.

Ø Established Versus Books Strategy Guides as the exclusive gaming books in the CompUSA retail chain.

Ø Negotiated positioning of GamePro magazine in major retailer as the trusted authority in gaming advice, effectively steering the store’s consumers to the best games and systems. In return, our magazine reaped huge brand awareness and through expanded display in the Electronics Dept, doubled sales.

Ø Initiated an airport promotion analysis that resulted in a reduction in cost while maintaining display and sales. Created and managed a promotion budget in excess of $500K.

Ø Negotiated discounts with a major wholesaler group to save GamePro $80K/yr in additional revenue.

Experience

Jun 07 – Apr 08 Niche Media - Director of Distribution

Responsible for all bulk distribution for 6 Regional free titles, including weekly delivery of HAMPTONS magazine.

2002 – 2007 Kable News Distributors - Director of New Business

Negotiate new title launch details with publishers.

Coordinate checkout title distribution.

1999 – 2001 Versus Books - V.P. Circulation

Initiated marketing and distribution of Video Game Strategy Guides to all retail chains. Established online sales.

W. Horan resume

Page 2

Jun – Oct 99 Red Herring Magazine - Newsstand Director

Provide strategy plan for increase to bi-weekly frequency.

Marketing and promotion details for National and International.

1995 – 1999 IDG/GamePro Magazine - Newsstand Director

Direct all newsstand activities for National Distributor, Direct Distributor, Foreign and In-House distribution channels.

Create and implement newsstand promotion and marketing.

Budgeting, auditing, sales analysis and forecasting, market share tracking.

1992 –1995 Capitol/Kable News Distributors - Account Executive

Coordinate national distribution for 80 publications.

Responsible for marketing and coordination of chain solicitation

and promotional programs.

1987 –1992 Hearst Corp / Eastern News Distributors - Account Executive

Coordinate direct-to-retail distribution for 70 publications.

Edited monthly newsletter to promote upcoming issues

for all Eastern publications.

1979 – 1987 Independent Producer – Director

Worked with film companies, photographers and ad agencies.

Areas of expertise: casting, budgeting, scheduling, talent

negotiation and post production.

Wrote, produced and directed 5 segment shorts for Out Of

Control, a Children’s series on Nickelodeon.

1976 – 1979 The Village Voice – Circulation / Promotion Manager

Maintained the entire single copy sales operation.

Initiated order regulation to increase sales by 20%.

Created radio and TV promotional programs.

Education

Archbishop Molloy H.S.

Fordham University – BS Degree

New York University - Film Production

References and samples available upon request